Publicity Products & Resources

In addition to publicity services, BrandBloom offers the following products for those who prefer a do-it-yourself approach or just want basic publicity tools to help get their message out:

• Media Lists
• Syndicated Articles
• Online Press Kits
• Pitch Letter and Press Release Templates
• Press Release Distribution
• Editorial Calendar Listings
• Gift Guide Opportunities
• Free Publicity Tips and Tricks

Contact us for more information and specific pricing.


Media Lists
Ready to dive in and pitch the media on your own but aren’t sure who to contact? BrandBloom develops and sells detailed and up-to-date media lists for consumer, business and trade outlets including print, TV, radio and online. Whether you need a list of every “New Products Editor” to pitch your products, or want contact information for business reporters of the top 100 dailies in the U.S., we’ll build your list so you can rest assured that you’re contacting the right person the first time. We use the #1 media directory in the U.S. to build our lists which includes current contact information for every reporter, editor, producer, etc. in the country. Contact information will include address, phone numbers, email addresses and in most cases it will include the contact’s direct line and personal email address. Contact us for pricing.

Syndicated Articles
Do you have a consumer focused product or service that you want to generate national attention for? Consider a feature article that is distributed and syndicated to hundreds of small newspapers across the country. We’ll help you write about your product or service in a consumer focused feature article and have it distributed to dailies across the country who use these kinds of articles as “filler” content. In most cases these syndicated articles result in 100-800 hits per article with placements continuing for up to a year after distribution.

Online Press Kit
Help the media find information about you and your products at the push of a button. Today’s media demand and expect a complete online media kit. BrandBloom will work with you to plan, write and develop a complete online press kit and news room to host either on your own website or on a third party press kit hosting site.

Pitch Letter and Press Release Templates
For those savvy entrepreneurs who want to take their own shot at pitching their products and promoting their events and company news, let us suggest our pitch letter and press release templates. A sample pitch letter and news release that has resulted in tons of local and national news coverage will show you how the professionals do it and why it gets results. We’ll also include step by step instructions to help you get it right and maximize your chances of news coverage.

Press Release Distribution
Do you have important company news, an upcoming event or a new product to launch? Let us distribute your press release (we can also write it for you) directly to media contacts relevant to your industry or beat. Whether you want to reach travel editors across the U.S. or simply want to announce an event in your state, we’ll personally email and distribute your release to the direct email in-boxes of the reporters who will be interested in your news. The best part is we’ll make it look like it came from you so if reporters wish to respond or ask questions you’ll be the first to know and can follow up yourself. We’ll also submit your release to online news engines including Google News and can submit your release over the wire through our partnerships with PR Newswire and Business Wire. Pricing varies depending on target market and number of contacts.

Editorial Calendar Listings
One of the best kept secrets of publicity experts are editorial calendars (AKA EdCals). Almost every major magazine and many monthly journals and papers publish annual editorial calendars showing the topics they plan to focus on in each issue for the coming year. By researching upcoming editorial calendars that are relevant to your expertise or service, you can proactively pitch reporters and tell them how your product or service might tie into their upcoming issue. For example, for a client who runs a national cell phone recycling program we kept track of all EdCals related to green living and environmental issues. By pitching these reporters on the dangers of cell phones that end up in landfills, we were able to secure dozens of hits and recognition for our client as one of the leading cell phone recycling companies. The result? A big boost in our client’s business. Let us develop an Excel spreadsheet of editorial calendar opportunities related to your areas of expertise or service and we’ll include detailed information on the topic, issue date, deadline date and contact information for the reporter working on the story.

Gift Guide Opportunities
If your business involves consumer products including gifts, toys, gadgets, specialty food or other wares, you’ll want to keep up with opportunities for placement in gift guides and other product placement opportunities. Contact us to sign up for our product placement program.

Free Publicity Tips and Tricks
Small business owners and entrepreneurs can get thousands of dollars in free publicity by following the tips, tricks and tools, courtesy of Joan Stewart, The Publicity Hound®. She's a former newspaper editor, a small business owner AND she was tapped by Entrepreneur.com as its public relations expert. Check out her educational tools for small business owners by clicking here.